With the luxury-sneaker market booming, it was only a matter of time before someone added actual rare metals to the list of shoe-making materials.
For Adidas, that meant dropping a splash of 24-karat gold onto the iconic Stan Smith and newly resurrected Rod Laver, both of which will be sold for $110 through the brand's web store beginning July 15. This is definitely the summer of the white sneaker and Stan Smith is our god. Who would’ve thought an old white dude would inspire the most gotta-have-it fashion trend?
The special release—officially called the 999 Noble Metals Pack—is a collaboration between Adidas and Eytzinger, a 167-year-old gold-beating (that is, gold leaf) manufacturer that's the oldest in Germany. Both the Stan Smiths and the Rod Lavers will feature 999 details on the tongue and heel tab in 24K gold leaf, giving the classic, minimalist styles a nice touch of Old World craftsmanship.
It’s not just the classic silhouette that inspires a younger group of fans, but also the fact that the style is being worn by stars like Gigi Hadid and Ryan Reynolds. If Gigi has it, we must all run out and purchase it. Stan Smiths are the vanilla ice cream of footwear — they’re so perfect, you don’t have to think twice before choosing them. Isn’t that the definition of the perfect summer clothing item?
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