Five years ago, it was unfathomable for a
pair of jeans to run over $2000 ( ahem, Vetements),
but now there is a market for it which foams at
the mouth when you mention "Made in LA."
And rightfully so. Denim brands are rethinking the way they design, and who they design for. From made-to-order statement pieces to perfectly worn- in fading, these jean-iuses are replacing your everyday denim brands.
AMO
Launched in the spring of 2015, AMO was co-
founded by longtime friends Kelly Urban and
Misty Zollars. "We've set out to create jeans that
are a more feminine version of all the things we
love about vintage jeans," explains the duo. In the
denim industry female designers are few and far
between so Urban and Zollars are more than
excited to create jeans from a female point of
view. That results in pieces that are heavy but
super soft and modern, yet classic, all crafted in
Los Angeles.
MARQUES' ALMEIDA
If anyone can lay claim to launching the frayed
denim craze, it's London-based design duo Marta
Marques and Paulo Almeida. The brand, a mash-
up of their surnames, became an instant hit on
the street style circuit. They're playful take on
distressed denim has inspired countless knock-
offs, but their distinct aesthetic cannot be
imitated. While they've continued to expand their
line beyond denim, their frilled and frayed pieces
continue to amass a cult-following.
SIMON MILLER
Under the creative direction of Daniel Corrigan
and Chelsea Hansford, Simon Miller is set to
become a longstanding heritage brand. Using
Japanese raw denim and technically advanced
wash techniques, Simon Miller's heavy jeans are
made to be lived in...which they could be for the
rest of your life, because that's how well-made
they are.
RE/DONE | LEVI'S
Re/Done is the denim darling of the fashion industry. Reworking vintage Levis 501s, the designers nip the hips and taper the legs to create a one-of-a-kind pant that will fit you perfectly. "Our design aesthetic is heritage, not vintage," explains Barron. "We are always looking for a way to update vintage pieces for today's woman: a woman who is confident, classic, but never trying too hard." Put it this way , they are the answer to the classic thrift store dilemma where you find a pair of orange-tab Levis only to realize they give you a well-defined FUPA. In other words, Re/Done is your high-waist jean savior.
PHLEMUNS
While we're talking about reworked denim,
allows us to introduce you to James Flemons,
founder of PHLEMUNS. "My inspiration comes
from the idea of recycling, literally and
figuratively," says the designer whose made-to-
order denim mash-ups have been worn by
celebrities like Miley Cyrus and Rita Ora. Inspired
by his mother's '70s and '80s style, Flemons'
aesthetic also references his adolescence in the
mid-2000s.
IMOGENE + WILLIE
The denim scene might be huge in LA, but Matt
and Carrie Eddmenson of Imogene + Willie are
holding it down for Nashville, Tennessee. The two
co-founded their label in hopes of creating not
just high-quality jeans, but a sensory experience
in their flagship store. Their commitment to
denim is most noticeable in the varied styles of
Made-in-the-USA Japanese selvage denim for
women (which is typically few and far between).
We're particularly fond of their beautifully
sandblasted styles, which hints at a road trip
through southwest America.
STEVE J & YONI P
Seoul-based designers Hyeok-Seo Jeong and
Seung-Yeon Pae established their label in 2008,
but thanks to shopping site mecca, Net-a-Porter,
they've only recently received global attention.
Their streetwear-influenced style turned a new
leaf this season with fit-and-flare midi skirts and
nautical culottes, which we couldn't be more
excited about.
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