Daring to utter the phrase "high-street wedding dresses" will no longer be met with indignation; with a rise in the market for well-priced bridal gowns, there's zero shame attached to spending less on your gown. Affordable can now be incredibly chic.
ASOS launched its bridal collection earlier last year, following the success of its vast and very brilliant bridesmaid range. It also stocks Needle & Thread—a British brand that specialises in intricately embellished occasionwear with a comfortable price tag. Then, one of our favourite affordable red carpet go-tos—Self-Portrait—has also released its drop-dead gorgeous wedding range—something we've all been waiting for.
For bohemian brides everywhere, Reformation stepped in last summer and offered, for under £400, the kind of sweeping dresses you can wear to a party the following month, year and beyond. Better still, Whistles launched its debut high-street wedding dress collection this year too (you can see what happened when Who What Wear's editorial director tried them all on). And now Topshop has got in on the high-street wedding dress game, with a mix of modern and vintage-style gowns.
If you still need more persuading to head to the high street for your wedding dress, just ask yourself this: Would you rather drop a couple of grand on a wear-it-once number or that designer handbag you've been lusting after for four seasons? Plus, wouldn't you rather have a jolly good time on the day and spoil your guests than rip up £10,000 worth of tulle?
If you want some inspiration for shopping affordable high-street wedding dresses, just take a look at our pick of 29 of the most expensive-looking options that will cost you a fraction of the price of a traditional frock. From the specialised wedding dress collections from the likes of ASOS, Whistles, and Topshop, we've also picked out a couple of dresses from some of our favourite stores that can totally be worn for your big day.
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