If you go on vacation and you don't Instagram, did it really happen? Well, of course it did, but that doesn't mean you should skimp on humble bragging about those sunsets, beachside cocktails, and of course your cute swimsuits.
From hand- knit onesies to the go-to brand of Bondi Beach, here are eight fresh designers that will make you the envy of Insta.
MIKOH
Mikoh is what we refer to as a quintessential L.A.
brand, which makes sense since sisters and
founders Oleema and Kalani Miller grew up in
Orange County, California. Thanks to L.A.'s own
Kylie Jenner, the brand has risen in popularity,
spearheading the return of the beachy tube top
and overt sex appeal.
How to Instagram it: With your BFF who just
happens to be wearing a coordinating bikini.
MADE BY DAWN
With her namesake line, designer Dawn Peterson,
born and bred in Hawaii, has found a way to
make girly swimsuits more mature. Delicate
touches of ruffles and fringe offer a modern twist
on the classic bikini.
How to Instagram it: Holding a perfectly scooped
mint chocolate chip ice cream cone.
SOLID AND STRIPPED
Solid and Striped has become a mainstay among
It celebs everywhere, spotted on Gigi Hadid, Bella
Thorne, and even Justin Bieber. Founded by Isaac
Ross in 2012, the brand takes inspiration from a
trip to Water Mill, NY, a classic community in
Southampton. The brand's sporty neutrals and
pastel stripes give off the quiet elegance of an
Edward Hopper woman sunbathing on a roof.
How to Instagram it: Lying underneath an
umbrella, edited with VSCO, obviously.
MARYSIA
If you haven't seen Marysia's signature scalloped
edges on every blogger and Instagram star out
there, we don't know where you've been.
Founded by Marysia Dobrzanska Reeves, the
brand takes inspiration from her interests in
dancing, swimming, and surfing.
How to Instagram it: Emerging from a beautiful
body of water located outside of the United States.
KIINI
Launched in 2013 by self-proclaimed travel addict
Ipek Irgit, Kiini is the brand you saw everywhere
last summer. Though it seems to have been made
for supermodels—Cara Delevingne, Bar Refaeli,
and Jourdan Dunn are all fans—that shouldn't
stop you from giving it a try. Combining sporty
neoprene with traditional crochet trim by knitters
in Turkey, Kiini's Technicolor suits were meant
for a midday 'gram.
How to Instagram it: A close-up selfie รก la Bar
Refaeli.
SHE MADE ME
If the French are famous for their effortless cool,
then Australians are known for their chill beach
vibes (and bods). She Made Me epitomizes this.
Designer Chloe Dunlop grew up on the Gold Coast
and moved to Bali to start her own line, cut from
archived '70s swim patterns. A single snap of
these bikinis will flood your account with
questions on where to get the crocheted beauties.
How to Instagram it: Doing the I-just-sat-on-the-
beach-sandy-booty thing.
BIKYNI
Ever wonder what it would look like if cult fave
label, The Reformation made swimwear? Look no
further than Bikyni, founded by Jude Al-Khalil,
the former COO of the L.A. clothing label.
Launched a mere nine months ago in May 2015,
the brand is already picking up steam for its sleek
designs and perfect fit. The best part? All its items
retail under $100.
How to Instagram it: On a beach, posing with a
surfboard you may or may not know how to ride.
LENNY NIEMEYER
If your bikini style is more Rio than Bondi Beach,
Lenny Niemeyer has the suits for you. In search
of a bikini that mixed sophistication "with the
sensual allure of Carioca," Niemeyer launched her
own line of swimsuits in 1995. Although the
brand is now the age of a college sophomore, it's
just beginning to make waves stateside after being
picked up by major U.S. online retailers including
Net-a-Porter and Shopbop.
How to Instagram it: At magic hour, when your skin
looks its best .
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